First Fantasy Sports Application Launches on Facebook

San Francisco, CA - March 18, 2008 - FantasyBook, Inc., a developer of advanced sports related applications for social networks, launched the first full-featured fantasy sports application on Facebook with the release of Fantasy Baseball 2008. The application is the first to offer the full spectrum of fantasy sport features including live drafts, live scoring, trading, player stats, and advanced commissioner controls. While a number of sport applications currently reside on Facebook, none have offered a fully fledged Fantasy Sports experience.

Similar features are provided by market leaders Yahoo and CBS Sportsline, however FantasyBook aims to capitalize on the social aspects of fantasy sports by offering the experience through a social network. “Fantasy sports is naturally a social game,” explains CEO Jon Brelig. “Integrating with a popular social network and amplifying the social aspects of the game is the logical next step.”

The Facebook platform allows users to benchmark their teams’ performance among friends or everyone in their network, expanding the fantasy experience outside the traditional confines of each fantasy league. This particular functionality is a great example of what the platform offers and is only available within the Facebook atmosphere. Other benefits include friends’ real names and photos seamlessly integrated into the application preventing user confusion. “One issue with fantasy sports is users do not have a clear picture of which friends own each team,” explains CTO Ben Standefer. “In the past, everyone has remained masked behind obscure screen names making it difficult to attribute fantasy league activity to the friends you know and interact with in real life.”

Convenience and price are other factors fantasy commissioners should consider prior to setting up their leagues. All features on Fantasy Baseball 2008, including the live score tracker, are free of charge. With the launch of Fantasy Baseball 2008 and the upcoming launch of Fantasy Football this fall, FantasyBook is hoping to capture a portion of the 19.4 million fantasy sport users across US and Canada. Along with Fantasy Baseball, FantasyBook is also announcing the release of Salary Cap Baseball, an easy-to-use fantasy application catered to the casual fan. To add the applications or for more information, you can visit www.fantasybookinc.com.

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About FantasyBook, Inc.
FantasyBook, Inc. develops advanced sport related applications for social networks with an emphasis on fantasy sports. Please visit www.fantasybookinc.com for the list of applications and more information.

Media Contact Information
Jon Brelig
CEO, FantasyBook, Inc.
jon@fantasybookinc.com

Tags: FantasyBook