Cake Financial unveiled two new features today:

The Cake TAKE

For the first time ever, you can see what the collective “take” of Cake members is– Buying, Selling or Neutral.

This snapshot summary of Cake member activity is based on what members are actually buying and selling, and it’s updated automatically as trades happen.

Here’s how it works:

• First, we count all of the Cake members who bought or sold a particular stock or security during each Take time period— the prior week, month, quarter or year.

• We then consider the specific rank of each Cake member who bought or sold, giving extra weight to the trades of more highly-ranked members.

• Recent trades are also given more weight in the Take calculation since they better reflect the current sentiment than do trades that occurred some time ago.

• Finally, all of this gets rolled up into the collective “take” for each time period.

There is a Cake & Coffee Chat scheduled, if you want to get together with the Cake team, not face to face, but on the StarBucks stock page on Cake:

Cake & Coffee Chat

We’re eager to hear what you think of these new features. Please join us for a Talk about the Take.

What: Cake & Coffee Chat w/ Steve and the Cake team

When: Wednesday, April 16 at 5:00 PM PT

Where: One of our favorite coffee shops: SBUX Talk page.

See you there.

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Tags: Cake