TrenchMice.com writes:

I spoke with Dank Apps CEO Jason Beckerman this afternoon regarding the evolution of the company’s LOTTO application in a more socially responsible direction. Beckerman stated that the company’s designers and management saw consumer psychology as the primary cause for the static growth of the online lottery application. Dank Apps unveiled the Social Change application today in an effort to move their LOTTO application away from “survival of the fittest” toward a philanthropic tool.

Social Change is an application designed to harness the power of social networking for charitable means. Each accepted invitation to this Facebook application will offer two cents to the applicable charity. Beckerman said that the first three charities supported by Dank Apps are Stop Climate Change, Earn for Breast Cancer and Earn for AIDS. Users who are concerned about the morose nature of some of these charities can play mini-games while earning money for their favorite causes. The product had 50 users within an hour of its release this afternoon according to the CEO.

I asked Beckerman how long the Social Change applications took to develop. Beckerman stated that the initial run of charities and mini-games took six weeks. The CEO stated confidently that the Dank Apps team could launch similar applications in a two-day period in the future. A new set of three charity applications will be up in two weeks and a total of nine new applications will be out by the end of this month. These charities will include Earn for Darfur, Support the Troops and other organizations addressing multiple sclerosis and autism.

The most startling revelation during my brief conversation with Beckerman was that the team could get an application up and running in a matter of 48 hours. The old LOTTO application may seem simple on its face but there are many technical problems that can arise with thousands of Facebook users. The fact that application users interested in one charity will likely support other charities shows the far-sighted nature of Dank Apps. A horizontal approach to virtual philanthropy plays off the company’s former problem with group psychology while creating a demand for other socially responsible applications.

Tags: The Lotto